What is 'Make It Yours'?
Make it Yours is a park-wide campaign aimed to help businesses, events and communities build visitor loyalty. It aims to help build customer awareness of the area as a quality destination offering very special experiences. Read on to find out more.
Why is 'Make It Yours' needed?
Competitive destinations are getting their act together on how they collaborate, communicate with visitors and drive up customer service quality. If we do nothing, we go backwards. Standing still is not an option.
What will 'Make It Yours' deliver for your business?
You will have access to the Cairngorms Park brand, marketing materials, business trend details and informal business get-togethers. It can also help to motivate more knowledgeable staff. You will be seen by customers as being part of a world renowned National Park.
How to get involved
Any business, organisation, community group or individual based or with an interest in the National Park can be part of Make it Yours.
First step is to contact the Cairngorms National Park Authority by email or T: 01479 870544.
- Your name will be added to the Make it Yours database and will receive mailings and updates.
- You are encouraged to apply to use of the Park Brand in your business if not already a Brand holder
There is no cost to being part of 'Make it Yours'. All you need is a commitment to our visitors and a passion and respect for the Cairngorms.
Here are some documents you can download:
Make it Yours: Introductory Leaflet giving you the basics.
Make it Yours: Bringing the Brand to Life. Ideas on how to use the Cairngorms brand in your business.
Make it Yours: Upgrading your premises? Some ideas when refurnishing within your business
CBP Business Barometer: Latest business surveys from within the CNP
About the Park Information from the Cairngorms National Park Authority.
Tourism Intelligence Scotland: crammed with helpful guides and business support help.
Skills Development Scotland: the national skills body supporting the people and businesses of Scotland to develop skills.
Highlands and Islands Enterprise: Leadership Training and Development
Scottish Enterprise: Grow your Business: Information on courses and leadership support.